Taazza newsroom

A thought provoking article about online news papers by Andy Rutledge. He nails it here

Newspapers are in business to make money. Period. Sure, they’re in business to keep the world informed, but only as long as they’re profitable. Period. Paragraph.

If your business is concerned with providing text content to readers and attracting eyes to your advertisers’ ads, it makes sense to do it well – in whatever medium you’re operating. With very few exceptions, top-tier newspaper publishers are failing to present quality on the web. In fact, their newspapers are among the least readable publications available on the Web

Here are some of the problems that he points out

1. The number one problem with online newspapers is the presence of garish and stylistically inconsistent ads on the main page. Readers don’t visit these sites to be dazzled by frenetic colors and dizzying arrays of ads. Rather, they come to read news and be informed.
2. n almost ever case the layout and design of online newspapers sucks. Very few online newspapers employ intelligent use of grid, color and content hierarchy. Most have a flat aspect with no visual clues as to how the page and its information is supposed to be consumed.
3. With most online newspapers, the site navigation is horribly confusing and inconsistent. Furthermore, the link text on the page is often disguised, easily confused with non-link text, and provides little or no visual feedback when used.
4. Online newspapers often have questionable typography and paragraph configuration. Some (like The Wall Street Journal) have quite a horrible mishmash of font styles, coupled with poor font selection. Proper typography is more important in the low-resolution online environment than it is in the high-resolution environment of print.

Precisely, what we are talking about! Look out dinosours! Your free ride is coming to an end pretty soon!

Welcome to Taazza! More info on the way soon. A landing page has just been created. Check it out at http://www.taazza.com Sign up for updates! Lots of info coming your way!

Taazza in hindi means “Fresh”. The Vision of Taazza is enable you the user with news that is pertinent to you.

So what is wrong with the existing sites you ask?

Are ya seriously asking this question. Well, lets entertain it nonetheless. Most of these sites have been having a free ride for a while, case in point Samachar

India made easy it claims! One can close a zillion popups and go on a easter egg hunt before one discovers news items. Same is true for other sites like Times Of India, Rediff, etc. They are all good content providers but extremely bad content enablers.

Innovation is non existent! They do a bad job adopting technologies, case in point RSS. Its taken more than a few years for these sites to adopt it. Its time for a fresh breeze!

Fair enough, what about the google’s and microsoft’s of the world, for instance google.news?

Good point. If you are comfortable just subscribing to RSS feeds from google news you should stick to them. Indians like us are opinionated, love to critic and enjoying voice their opinion.

So how are ya different?

We at Taazza believe that we can push the boundries of innovation with new technologies like tagging, mapping, memetracking and digg. There is significant gap between technology enablers and content providers within this space and we are working on exploiting the same to enable you the user.

Sounds like fun, When will I bet able to get my hands on this stuff?

We are working extremely hard to get the technology out to you. At the moment we are targeting Spring 2006.

Is there any way I get can previews of whats to come?

Please subscribe to this blog and sign up for updates. We hope to send out invites to a select few and solicit feedback.

We are very excited to launch soon! Stay tuned. Meanwhile please feel free to leave your comments!